"I said Burr! It's cold in here!"

So, in case anybody was wondering, yesterday was the first official day of spring. Yes, I know, shocker, right?

And with the first official day of spring came a FREAK snow event (as my dad called it) where North Texas was the proud recipient of an Arctic blast. Yes, I said arctic blast. Plus at least three inches of snow! Get out of town!

So, in honor of our mini snow day I have decided that for week nine of “Addicted to Coke” I will dedicate my blog to the famous Coke polar bears.

Here goes:

I mentioned on my very first day of blogging that my favorite time of year is when the polar bear commercials come on TV and Santa is on my can. Well, little did I know that Coke has gone way beyond having polar bears star in their holiday commercials. Coke has extended its social responsibility endeavors to creating The Coca-Cola Company Polar Bear Support Fund. Wow, what a mouthful!

So, what does the Coca-Cola Company Polar Bear Support Fund actually do???

Well, I’m glad you asked!

Since it’s creation in 2007, the foundation has donated more than $500,000 to the World Wildlife Fund as well as an additional $100,000 through the myCokeRewards brand loyalty program! Can you believe it!?! All these proceeds have gone to help protect polar bears and their natural habitats!

Want to know where donations actually go??? Well, donations to the Polar Bear fund go directly to work in the field. Researchers use the money to assess the health conditions of the bears and observe their reproductive patterns. This is especially important because there are only 22,000 polar bears estimated to be in existence. Sad day! The impact of global warming on the sea ice where the bears live is huge as the climate changes threaten to destroy their homes.

So, other than the Coke Polar Bear fund, what is Coke doing to help the environment???

Have you ever seen a Coke truck with a “no emissions” sign on it? I sure have!

That’s because Coke is working to substantially reduce its greenhouse gas emissions in refrigerated trucks as well as manufacturing plants.

What else, Coke???

Well, reduce, reuse and recycle, of course! By reducing water usage in their operations, recycling water they use in the manufacturing process and replenishing the water supply in local communities, Coke is doing everything they can to limit excessive water consumption.

Finally, with recyclable materials and sustainable packaging, Coke is promoting packaging designs that use less material without sacrificing quality of their amazing products! Thank goodness!

Want to know how you can help the cause?

Donate to the Coca-Cola Company Polar Bear Support Fund, send an environmentally friendly e-card instead of a paper greeting card or, just drink a Coke!

I’m sure you all know how I will be contributing! Haha

After all, it’s all for the polar bears… :D