Ok guys! Here we are. Week 6. I have shared my obsession with you now for five weeks in a row. We have covered the romantic side of Coke and in my opinion it is not a true Olympic season without a gazillion Coke sponsored commercials. Well done friends, we have laid a solid Coke foundation.
And the question on everyone’s mind? What now???
Well, to be honest, I asked myself the same question today. I said, “Kennedy, what is going on in the World of Coke today???”
To the best of my knowledge, it is not polar bear appreciation day or anything, so what topic is appropriate for February 28th?
The answer lies with Menchies.
Many of you are familiar with the fro-yo craze that seems to be sweeping the nation. It started with Frog Berry. Then Yogolait came into our lives. And now, there is the blissful happy hour during which we all flock to Menchies.
Now, I could use this blog time to debate the pros and cons, favorite flavors vs. favorite toppings – basically stir up a rousing, controversial discussion about the merits of the sampling cup, but that is neither here nor there. I guess we will have to save that debate for another blogger.
Now I have a point guys, bear with me.
So, how does the answer lie with Menchies? Insert story:
I went to Menchies tonight. The flavor of my choosing today was a dollop of pomegranate raspberry sorbet on a bed of York Peppermint Patty with a surrounding layer of original tart. Add ants (chocolate sprinkles) and a few pieces of cookie dough and you are all set. Pure bliss.
Now, as I was eating, I got a small small, teensy tiny bit of pomegranate raspberry on my shirt. Sorry mom.
Then, follow this brain wave:
Stain – club soda – club soda – soda pop – soda pop – COKE! Crazy uses for COKE!
And that, my friends, is how I came up with today’s topic! I wanted to see what crazy uses there are in the world for Coke!
Here is what I found thanks to Jennifer Eblin from associatedcontent.com:
Coke is excellent for cleaning things! The citric acid is great at removing stains – in your toilet, or in your laundry!!! Put coke in the bowl of the toilet and let it sit for an hour-ish (or longer) and then flush or pour a can of Coke into the laundry with your regular detergent! The Coke washes out (or down) and takes stains with it! Coke is also good at removing grease from backsplashes, countertops or stoves and ovens. Coca-Cola also has numerous unusual uses around the outside of your house! You can use the soda on any rusty bolts or screws, to loosen them. Crazy, huh!
Coke is also a good rust remover! Got a rusty bumper??? Forget Lighting McQueen and “Rusteeze” Just use COKE!
So, now don’t be alarmed. Coke! On a toilet or a rusty bumper? And I am drinking that?!?
Yes. And it is still delicious. Who knows, today rusty screws and bolts, a little grease in the kitchen, tomorrow, the COMMON COLD.
Drink up, my friends. Drink up!
Sunday, February 28, 2010
Sunday, February 21, 2010
Goin' for the Gold!
Ohno skates for his life on the short track. White soars into the atmosphere on an amazing half-pipe trick. Vonn sets records on the downhill. And what do they all have in common?
Coke.
Haha, that is right my friends, COKE!
Now, even though I don’t personally know Apollo Ohno… or Shaun White… or even Lindsey Vonn, I would bet that it is possibly, maybe, potentially safe to say that as soon as they all finished their respective events, the first thing they all did was go grab an ice cold Coke!
I mean, right??? Isn’t that the first thing you would do if you won Olympic gold??? :D
Ok Ok, maybe this time I did take it a little far. But just a little!!!
And maybe I embellished a tad when I claimed that the first thing they would all do would be to grab a Coke. Ok, maybe a little more than a tad, but I had to make a point, didn’t I!!!
So, now that I have your attention, I can give actual facts!
Did you know that Coca-Cola is the longest continuous corporate supporter of the Olympics with support dating back to 1928???
And did you know that an agreement between Coke and the IOC extends the contract for another 12 years (unprecedented in its own right) to ensure almost a century of sponsorship???
And did you know that Coke supports National Olympic committees in more than over 200 countries which helps athletes train and prepare for the Olympic games???
Believe it!
And, as icing on the Olympic cake, Coke is going GREEN while they’re at it!!!
Whoa! Slow down Kennedy! Going green too?
Why YES my fellow blog enthusiasts! Going green too!!!
Coca-Cola is embarking on their FIRST zero-waste, carbon-neutral sponsorship for the 2010 games!
How you ask?
Well, all the coolers that supply the delicious bubbly beverage (all 1,500 of them!) will use a brand new type of technology that nearly eliminates all gas emissions!
A whole slew of diesel-electric hybrid vehicles will deliver the beverages to the Olympics and within the venues, electric carts will be used!
Things such as tables, displays, menu boards and even ALL STAFF UNIFORMS (the website says everything but underwear and shoes!) will be made of recyclable materials – especially recycled bottles! I don't know about you, but if anybody can make a plastic bottle shirt, Coke can!
I even read that the selection of the torchbearers for the relay across Canada involved an environmentally friendly essay question!
According to Natalie Zmuda, a reporter for Advertising Age, this attempt made by Coke will definitely raise the bar when it comes to corporate sponsorships in the future! And while it is a slightly risky undertaking for such monumental progress so soon (as opposed to setting a goal like this to be accomplished sometime in the future) Coke is certainly up for the challenge!!!
Way to go Coke! That is as good as GOLD in my book!
-facts and statistics courtesy of:
Natalie Zmuda, "Coca-Cola Goes Completely Green at Olympics". Advertising Age
Thomas Alan Gray, "Coke Sponsors 2010 Vancouver Olympics" Suite101.com
Coke.
Haha, that is right my friends, COKE!
Now, even though I don’t personally know Apollo Ohno… or Shaun White… or even Lindsey Vonn, I would bet that it is possibly, maybe, potentially safe to say that as soon as they all finished their respective events, the first thing they all did was go grab an ice cold Coke!
I mean, right??? Isn’t that the first thing you would do if you won Olympic gold??? :D
Ok Ok, maybe this time I did take it a little far. But just a little!!!
And maybe I embellished a tad when I claimed that the first thing they would all do would be to grab a Coke. Ok, maybe a little more than a tad, but I had to make a point, didn’t I!!!
So, now that I have your attention, I can give actual facts!
Did you know that Coca-Cola is the longest continuous corporate supporter of the Olympics with support dating back to 1928???
And did you know that an agreement between Coke and the IOC extends the contract for another 12 years (unprecedented in its own right) to ensure almost a century of sponsorship???
And did you know that Coke supports National Olympic committees in more than over 200 countries which helps athletes train and prepare for the Olympic games???
Believe it!
And, as icing on the Olympic cake, Coke is going GREEN while they’re at it!!!
Whoa! Slow down Kennedy! Going green too?
Why YES my fellow blog enthusiasts! Going green too!!!
Coca-Cola is embarking on their FIRST zero-waste, carbon-neutral sponsorship for the 2010 games!
How you ask?
Well, all the coolers that supply the delicious bubbly beverage (all 1,500 of them!) will use a brand new type of technology that nearly eliminates all gas emissions!
A whole slew of diesel-electric hybrid vehicles will deliver the beverages to the Olympics and within the venues, electric carts will be used!
Things such as tables, displays, menu boards and even ALL STAFF UNIFORMS (the website says everything but underwear and shoes!) will be made of recyclable materials – especially recycled bottles! I don't know about you, but if anybody can make a plastic bottle shirt, Coke can!
I even read that the selection of the torchbearers for the relay across Canada involved an environmentally friendly essay question!
According to Natalie Zmuda, a reporter for Advertising Age, this attempt made by Coke will definitely raise the bar when it comes to corporate sponsorships in the future! And while it is a slightly risky undertaking for such monumental progress so soon (as opposed to setting a goal like this to be accomplished sometime in the future) Coke is certainly up for the challenge!!!
Way to go Coke! That is as good as GOLD in my book!
-facts and statistics courtesy of:
Natalie Zmuda, "Coca-Cola Goes Completely Green at Olympics". Advertising Age
Thomas Alan Gray, "Coke Sponsors 2010 Vancouver Olympics" Suite101.com
Sunday, February 14, 2010
Will You Be My Valentine?
http://www.tin-signs.net/coca-cola/d1304-coca-cola.jpg
February 14th. The Day of Love. Valentine's Day. And...
Now, at this point, I am sure you all are saying:
Well friends, let’s just say you ain’t seen nothin’ yet!
So, what is the next question on your mind?
Oh contraire my friends, it CAN be done…
Now, on this Hallmark occasion when love is in the air, I am so excited to share with you stories of Coke love.
Coke love???
For example, one woman writes:
Now it just doesn’t get much better than that! A Coke date, then a Coke couple, and now a little Coke baby!!!
The web site is full of stories just like this, but as I write this blog, I have to brag a little that I have a real life Coke love story of my own…
It all began one snowy night in February. Well actually the snow was melting and it was early evening but you get the idea. It was the night my bf and I were going to celebrate Valentine’s Day.
After some light primping and beautifying, I am picked up at the door by my date. I can see he has something behind his back, but I can’t be sure.
Then, as he brings his arm around to show me what he was hiding, what do I see???
Roses? No.
Tulips? No.
Coke? Yes.
Believe it, my friends! My boyfriend, knowing my love of the deliciousness that is Coke, has made me a Coke bouquet.
Inside an oversized Coke bottle there were four real stems from real roses, but on the ends, not a delicate flower bud, but rather four charming Coke cans making up the marvelous gift.
I was speechless! Literally! And that’s hard to do!
As I placed the “Coke flowers” on my desk I thought several things to myself:
So I asked.
“Just stems,” he answered.
So, with “just stems,” a few Coke cans, and a lot of imagination, I feel like I can include myself in the lucky category of Coke romance.
Happy Valentine’s Day everybody. Share a Coke with someone you love.
Monday, February 8, 2010
"I'd Like To Buy the World a Coke"
Hey Guys! Ok, we have to start at the beginning in order to get the full effect. And that beginning begins on January 18, 1971.
The creative director for the Coca-Cola account with the McCann-Erickson advertising agency was on his way to meet the music director for the account when his plane had to land due to a massive fog in London. There, furious passengers were so frustrated that they had to hand out near the airport in case the fog lifted that tempers were high.
By the second day near the airport, Bill Backer (the creative director) saw some of the most irritated passengers laughing and talking together over bottles of Coke. Bill Backer described the scene as:
"In that moment [I] saw a bottle of Coke in a whole new light... [I] began to see a bottle of Coca-Cola as more than a drink that refreshed a hundred million people a day in almost every corner of the globe. So [I] began to see the familiar words, 'Let's have a Coke,' as more than an invitation to pause for refreshment. They were actually a subtle way of saying, 'Let's keep each other company for a little while.' And [I] knew they were being said all over the world as [I] sat there in Ireland. So that was the basic idea: to see Coke not as it was originally designed to be -- a liquid refresher -- but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes."
The jingle that we all know was then inspired and after its radio release, people were phoning in to radio stations requesting the jingle just like a top hit!
To read more about the ad that changed pop culture forever, click here: http://www.thecoca-colacompany.com/heritage/cokelore_hilltop.html
The creative director for the Coca-Cola account with the McCann-Erickson advertising agency was on his way to meet the music director for the account when his plane had to land due to a massive fog in London. There, furious passengers were so frustrated that they had to hand out near the airport in case the fog lifted that tempers were high.
By the second day near the airport, Bill Backer (the creative director) saw some of the most irritated passengers laughing and talking together over bottles of Coke. Bill Backer described the scene as:
"In that moment [I] saw a bottle of Coke in a whole new light... [I] began to see a bottle of Coca-Cola as more than a drink that refreshed a hundred million people a day in almost every corner of the globe. So [I] began to see the familiar words, 'Let's have a Coke,' as more than an invitation to pause for refreshment. They were actually a subtle way of saying, 'Let's keep each other company for a little while.' And [I] knew they were being said all over the world as [I] sat there in Ireland. So that was the basic idea: to see Coke not as it was originally designed to be -- a liquid refresher -- but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes."
The jingle that we all know was then inspired and after its radio release, people were phoning in to radio stations requesting the jingle just like a top hit!
To read more about the ad that changed pop culture forever, click here: http://www.thecoca-colacompany.com/heritage/cokelore_hilltop.html
Sunday, February 7, 2010
Bravo Coke, Bravo!
Hello Friends! Ok as I write this blog entry I am certain of three things.
One: There are a whole bunch of happy
a) Louisianans and
b) Trendy blog followers that have no clue about football but just know the name Reggie Bush because he is connected to Kim Kardashian and thus, were rooting for the Saints.
Two: There are a whole bunch of unhappy
a) Indianans and
b) Teenage to middle-age women who are in love with Payton or Eli and pretty much the entire Manning family and thus, were rooting for the Colts.
Three: There is a large chunk of the United States that really couldn’t care less about the turnout of the game because
a) The Cowboys weren’t playing
b) The Cowboys should have been playing
c) The Dallas Cowboys Cheerleaders weren’t on the screen.
I smile a happy smile when the E-trade baby comes on the screen.
I shed a single solitary tear when a Clydesdale horse finds a friend.
And I salute the Doritos kid when he puts mom’s hot date in his place.
But… this is not a blog about Superbowl ads.
This, my friends, is a place to pay tribute to one of the advertising giants of our time, Coca-Cola.
Since the beginning of time – or when Coke was first created, which let’s face it is the same thing – Coke has ruled when it comes to advertising. How else do you become "the most popular and biggest-selling soft drink in history, as well as the best-known product in the world?”
-The Coca-Cola Website
Advertising genius for Coke has come in many forms:
The Polar bears are welcomed into our homes when the weather turns cold.
“I’d Like to Buy the World a Coke” changed our lives and sent Coke straight to the top of the greatest campaigns in advertising history.
And slogans like “It’s the Real Thing,” “Always Coca-Cola,” “Life Tastes Good,” and “The Coke Side of Life” have survived the test of time and have a way of always bringing us back to yesteryear - the good life.
True story: In 1993 I was four years old. Not an age where you remember commercial slogans, right?
Wrong.
I can still quote to you parts of that year’s Coke ads:
“Coca-Cola Classic, it’s always the one! When the boys are having fun, it’s Always Coca-Cola. Yeah-ahhhhh.”
(For the version in tune, ask me to sing in person and I’d be happy to oblige!)
I remember guys wrestling around and playing football and I remember them coming in from a fun afternoon and finishing off that great day with a Coke like I watched the commercial yesterday. FOUR years old, people!!!
Great campaigns do that. They stick with you for fifteen years. They stay in the brain of a four year old so when she is asked to write a blog as a junior in college, she can remember crazy stories just like this.
So, here’s to you Coke! Cheers to the brand that still has Santa on their cans! Kudos to the commercial that shows just how refreshing Coke is with a guys searching for an ice-cold bottle of Coke on a hot and sweaty day! Bravo Coke, Bravo! We will be waiting for what you have coming up next!
“Yeah-ahhhhhhh.”
One: There are a whole bunch of happy
a) Louisianans and
b) Trendy blog followers that have no clue about football but just know the name Reggie Bush because he is connected to Kim Kardashian and thus, were rooting for the Saints.
Two: There are a whole bunch of unhappy
a) Indianans and
b) Teenage to middle-age women who are in love with Payton or Eli and pretty much the entire Manning family and thus, were rooting for the Colts.
Three: There is a large chunk of the United States that really couldn’t care less about the turnout of the game because
a) The Cowboys weren’t playing
b) The Cowboys should have been playing
c) The Dallas Cowboys Cheerleaders weren’t on the screen.
Am I right??? I mean whoop-de-doop about the Superbowl and everything, but biased or not (I am a proud supporter – born and raised- of America’s team, thank you very much!) but let’s face it, half the draw of tonight’s hype was… THE ADS
As a current student of the advertising arts, I have a special place in my heart for all things funny and witty, somewhat attention grabbing, and especially memorable when it comes to ads.
As a current student of the advertising arts, I have a special place in my heart for all things funny and witty, somewhat attention grabbing, and especially memorable when it comes to ads.
And, bottom line, Superbowl Ads are the big kahunas of them all.
I smile a happy smile when the E-trade baby comes on the screen.
I shed a single solitary tear when a Clydesdale horse finds a friend.
And I salute the Doritos kid when he puts mom’s hot date in his place.
But… this is not a blog about Superbowl ads.
This, my friends, is a place to pay tribute to one of the advertising giants of our time, Coca-Cola.
Since the beginning of time – or when Coke was first created, which let’s face it is the same thing – Coke has ruled when it comes to advertising. How else do you become "the most popular and biggest-selling soft drink in history, as well as the best-known product in the world?”
-The Coca-Cola Website
Advertising genius for Coke has come in many forms:
The Polar bears are welcomed into our homes when the weather turns cold.
“I’d Like to Buy the World a Coke” changed our lives and sent Coke straight to the top of the greatest campaigns in advertising history.
And slogans like “It’s the Real Thing,” “Always Coca-Cola,” “Life Tastes Good,” and “The Coke Side of Life” have survived the test of time and have a way of always bringing us back to yesteryear - the good life.
To learn more about ALL of Coke's campaigns, visit the website!
True story: In 1993 I was four years old. Not an age where you remember commercial slogans, right?
Wrong.
I can still quote to you parts of that year’s Coke ads:
“Coca-Cola Classic, it’s always the one! When the boys are having fun, it’s Always Coca-Cola. Yeah-ahhhhh.”
(For the version in tune, ask me to sing in person and I’d be happy to oblige!)
I remember guys wrestling around and playing football and I remember them coming in from a fun afternoon and finishing off that great day with a Coke like I watched the commercial yesterday. FOUR years old, people!!!
Great campaigns do that. They stick with you for fifteen years. They stay in the brain of a four year old so when she is asked to write a blog as a junior in college, she can remember crazy stories just like this.
So, here’s to you Coke! Cheers to the brand that still has Santa on their cans! Kudos to the commercial that shows just how refreshing Coke is with a guys searching for an ice-cold bottle of Coke on a hot and sweaty day! Bravo Coke, Bravo! We will be waiting for what you have coming up next!
“Yeah-ahhhhhhh.”
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